Xbox’s future hinges on Asha Sharma, whose biggest challenge isn’t PlayStation or Steam, but transforming Microsoft’s own ...

I've been covering Xbox for over a decade, and the same cycle keeps coming up time and time again: Microsoft itself is Xbox's ...

Previously announced for launch in July 2024, the ill-fated Xbox Mobile Store seems to be dead, with all test URLs relating ...

Microsoft drops the “Microsoft Gaming” name and rebrands back to Xbox, signaling a renewed focus on player engagement, ...

Microsoft’s Xbox Mobile Store faces delays and major hurdles, but the company says the project is not fully canceled.

Microsoft has been quietly removing references to its viral 'This is an Xbox' marketing campaign and lest there was any doubt about why, the company confirmed in a statement the reasoning behind its ...

For years now, we've been hearing about potential plans for Xbox to build a mobile store that could compete with the likes of ...