After a competitive application process that attracted over 200 companies worldwide, Burnley Football Club has selected three ...

Blueprintx has been appointed by Newcastle United to support with the development of brand partnerships for the club’s ...

The next World Cup won’t just be the biggest football event ever staged—it will also be the most bet-on sporting moment in history.

Explore how casino sponsorships shape football. Learn about evolving regulations, ethical questions, fan reactions, and creative partnership models that balance revenue with social responsibility.

Football and online casinos once seemed worlds apart. One took place on grassy fields, the other on glowing screens.

Over the past year, football clubs worldwide significantly increased their spending on player acquisitions and strengthened commercial partnerships.

Football has always been more than just a game, but in 2025, it’s also one of the most dynamic commercial platforms on the planet. As the sport evolves, so too does the sponsorship landscape. Once ...

Liverpool FC has announced a new official retail partnership with All Star Partners (ASP) in China. All Star Partners are a leading sports and e-commerce retail company in China, focusing on sports ...

Helsinki’s Olympic stadium is Finland’s multipurpose arena built for a 1940 Olympics which, because of World War II, never took place. Instead, the 1952 Olympics were hosted there with both the ...

The role of technology in football is becoming more significant each day. Fans are experiencing games in ways that were unimaginable a few years ago. This transformation is changing how supporters ...

The English FA, Irish FA, Scottish FA and FA of Wales have officially submitted their joint bid for the FIFA Women’s World Cup 2035. The tournament would be the largest single-sport event ever staged ...

Derby County has launched a new app for fans to download developed by digital specialists, Urban Zoo. Delivering a fresh and revamped club app and RamsTV solution for the 2024/25 season and beyond, it ...