S4 Capital itself has bet on AI, positioning itself to help companies adapt their marketing operations for the AI era. The issue though is that while lots of money is being spent on AI overall, only ...

French broadcaster sales house TF1 PUB has announced it has begun selling its streaming pause ad format, AdPause, via ...

Per the previous Bellwether report, Q2 was marked by softening media budgets, with video becoming the only media category ...

The assumption that adding more monetisation partners will automatically create more revenue has been difficult to shake. Yet ...

If an agent can interact across multiple SSPs, publishers, marketplaces and technology providers, it could potentially take on more of the orchestration that currently sits within the DSP and begin to ...

In recent years, adding shoppable functionality has been a big focus for the video platform, making it easier for viewers to browse and buy products directly through YouTube’s interface. Earlier this ...

The men’s World Cup was one of the first big sports tournaments where publishers and broadcasters airing the event were completely confident leaning on their CTV ad stack for streaming inventory says ...

In this week’s Week in Review: Netflix holds its first UK Upfront, Higgsfield approaches a $1 billion run rate, and YouTube releases fresh data on TV set viewership. This week Netflix held its first ...

Three months ago, Meta CEO Mark Zuckerberg sent shockwaves through the advertising industry with the suggestion that the tech giant’s use of AI will automate the entire campaign process, potentially ...

When Apple introduced its App Tracking Transparency (ATT) framework over five years ago, forcing apps distributed on Apple technology to ask for explicit permission to use the Identifier for ...

The UK government will begin preparing for a managed withdrawal of the country’s digital terrestrial television (DTT) broadcast infrastructure, planning to either wind DTT services down by the end of ...