The brands that win GTA 6 will be the ones that understand how launch week actually plays out.

A family of ducks – and a mouse – crossing a road interrupt a farmer, his wife and their goat and alpaca in TK Maxx's Christmas ad.

Campaign speaks to Steve Parkinson, marketing and brand director at Allwyn, and Simon Connor, deputy executive creative director at VCCP, about the campaign.

After a woman’s flight is cancelled because of severe weather, she takes a long trip in the snow to reach home in Amazon's festive offering.

The mobile industry has to make sure it protects consumers' privacy while driving engagement, writes Rimma Perelmuter, exec ...

Hasbro's monopoly play in meltdown as 1.7m people fail to access game. LONDON - Wannabe property moguls all over the UK are shedding tears of frustration today after Monopoly City ...

Editorial: EC can't force car CO2 issue. Your beautiful car may be lean and mean, but the EU wants the public to know whether it is green. Last week the European Commission kicked ...

Levels of confidence in job security in the event industry have grown in the last year, according to results from Event magazine's latest Salary Survey.

Santander bank has launched an ad campaign to promote its new brand positioning, 'Driven to do Better', which aims to convince consumers it is striving to improve its services.

The London Evening Standard and other printed newspapers have a "healthy life" ahead of them, according to Jon O'Donnell, commercial director at the London title, which this year is expected to turn ...

Fox tests ROI of a YouTube homepage takeover to push X-Men Origins: Wolverine. LONDON - 20th Century Fox is launching research into the effectiveness of homepage takeover ads in c ...