This week, the race to monetise AI gathered pace, with major technology and advertising players investing in new capabilities ...

In today’s ExchangeWire news digest: UK ad spend is forecast to hit £14.0bn in Q4 as the full-year forecast climbs to £51.3bn ...

Despite two new Halloween campaigns breaking into the all-time top 10, this year’s Halloween ads were 32% less likely to ...

Every marketer accountable for a budget wants to know where each dirham goes. Brands in MENA have the opportunity to decide ...

Fortune Greece has named Sotiris Oikonomou, founder and managing director of MarkApp, to its 40 Under 40 list for 2026, the ...

In today’s ExchangeWire News Digest, we discuss Anthropic’s IPO filing revealing that its advertising spend rose to USD$147m ...

Today, (29th October, 2026) VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform, announced a ...

In her latest column, Jess Treasure of Bountiful Cow takes a look at the importance of diverse thought, and why strategists ...

On a similar theme, media consumption bias leads planners to optimise plans based on what they consume, rather than what ...

The packages give programmatic buyers and media teams a direct route to premium, multi-publisher CTV supply, with no ...

Taboola, today (28th October, 2026) announced an industry-first partnership with Motorola, one of the world’s leading ...

In today’s ExchangeWire news digest: Anthropic teams up with Hg to launch a European AI consultancy, DeepSeek raises USD$15bn ...