At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but ...

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

The Molson Coors flagship continues to build buzz for its big game spot days after misspelling “refreshment" as "refershment” ...

At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” ...

Actor Keegan-Michael Key returns for this year’s marketing push, which aims to build brand loyalty, Noha Abdalla shares.

Publicis Groupe has merged creative networks Publicis Worldwide and Leo Burnett to form new creative unit Leo, per a press ...

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a ...

A new visual identity looks to position the company as the “most culturally significant and inclusive brand in America,” said ...

Planet Fitness has named Brian Povinelli as chief marketing officer, effective Feb. 10, per a press release. A marketing ...

However, a piecemeal approach to AI reflects a focus on short-term results instead of overarching strategies, per ...

The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce ...

The first effort under the “More Fly” platform promotes features like more elbow room and larger seats and comes as the brand ...