Shoppers still prefer email by a wide margin over social media, Optimove reports in this year's marketing fatigue report.

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"Just because companies "slap a 'privacy' or 'clean room' label on an offering doesn't make it so," says AppsFlyer VP Business Development Tami Harrigan, Extensive collaboration among companies in the ...

The new campaign — "The Real Taste of California" — features a 9-inch spokesman, Tiny Rancher Call, with a big message. He extols the virtues of the olive oil in "Pesto," "Dry Salad" and "Meet Cal." ...

Dentsu has named Giulio Malegori chairman and acting CEO of Dentsu Americas in addition to his ongoing role as EVP-global COO ...

The furniture retailer's in-depth "Sleep Matters" report finds that 86% of U.S. adults would willingly trade anything fun for more ZZZs.

Planners are entirely out of their element when attempting to compete with machines in campaign optimization. Could a planner do the same calculations that machine learning does? Yes, but it would ...

Ranganathan Somanathan is a long-time Asia-Pacific media agency chief (Publicis Media, Omnicom Media Group, etc.). The out-of-home media shop also promoted several other key execs.

Altice USA, which is a fourth-largest cable TV distributor with 2.3 million subscribers, may be positioning itself as other pay TV platforms such as DirecTV, Comcast and Charter have been doing.

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