According to market research company MarketCast and Ad Age, Super Bowl ads have been getting less likeable over time. Their ...

Publicis Groupe ended 2024 as the world's biggest ad holding company with strong growth of 6.3% in Q4 helping to total 5.8% ...

Tesco is moving on from its seven-year 'Food loves stories' to, well, more food love stories with 'It’s not a little thing. It’s everything” from BBH showing how food ties families and communities ...

Accenture Song will miss Dame Annette King, who is stepping down from her role as global lead at the network's marketing ...

Mother London's new Uber Eats ad stars Javier Bardem as a villain for whom world domination starts to feel like too much hard ...

What's the betting that Santander UK ends up working with BBH? People were surprised when BBH declined to repitch for Barclays (below) after a 20-year relationship but now owner Publicis Groupe has ...

MAA is launching a major survey of its readership and role in the wider advertising, marketing and media community. Our core ...

Here's one of the more unlikely product couplings: couples who feel like coupling on Valentine's Day (February 14) can ...

When the impending Omnicom/IPG merger was announced Omnicom CEO John Wren remarked that, these days, client conflict isn't ...

Apparently AB InBev was planning to consign its latest Clydesdale ad for Budweiser to a regional Super Bowl spot (somewhat less than $8m one assumes) but the response to its teaser and early release ...

TBWA Manchester have ditched Goodfella's "Made with respect" line for something much more light-hearted and joyful. It might ...

This ad for Hellmann's mayonnaise is a classic of the Super Bowl genre. VML has sent Meg Ryan and Billy Crystal back to ...