With global leadership reshuffle, Yoshimasa Watahiki, COO, dentsu Japan, will become Director, Representative Executive ...

Cadbury’s Silk and 5 Star take opposite stances on Valentine’s Day. Mondelez and Ogilvy India share how one portfolio and one agency manages contrasting strategies.

Performance was driven by higher scale, increased project throughput and a broader content pipeline, supported by its strategic acquisitions and Bodhi AI.

This year’s India shortlists include campaigns for Lays, DSP Mutual Funds and Mountain Dew, where it recognises work in innovation and technology.

The agency is expected to provide services including brand strategy, marketing and data analysis to develop TeamNL’s positioning in the Netherlands and internationally.

This Valentine’s week, brands moved beyond social media and video campaigns, encouraging people to step out, take part and experience the occasion offline.

The partnership will be supported by a digital and social media campaign titled ‘Match Buddy,’ featuring Rana, and launched during the ongoing cricket season.

In his role, Naik will lead KISNA’s technology function across digital commerce, retail systems, supply chain integration and data infrastructure.

Dhar earlier served as Delivery Lead - Non Biddable, where she managed non-biddable media delivery for TCCC and oversaw service-level adherence, ROI and media buying.

Critics allege Max could enable state surveillance, a claim denied by state media, as authorities promote the app via TV ads, billboards and official channels.

From personalised gifts to surprise flowers in Uber Black rides, FNP’s CMO, Avi Kumar, shares how the brand approaches Valentine’s Week marketing.

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