At the IPA Effectiveness Conference, marketing experts discussed the importance of brand coherence and ad awareness, as well as the effectiveness of sports sponsorships for driving business results.

Content volume is way up, but media budgets aren't. So what's going on? Anastasia Leng, CEO of CreativeX, joins WARC's David Tiltman to break down the data, examine the most concerning trends, and ...

LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by 150+ years of expertise ...

Looks at the correlation between creativity and effectiveness, the characteristics of the best of the best campaigns highly awarded for creativity and effectiveness, and creative conversion by sector, ...

For 40 years, WARC has been providing world-leading brands, agencies, media owners and academic institutions the tools to create effective marketing. Not a customer yet? Read daily effectiveness ...

WARC Media gives you access to the industry's most reliable data, built on a 40-year track record. We harmonise, aggregate, verify and evaluate that data so you can compete with confidence. With WARC ...

Heineken, a beer brand, aimed to regain relevance among young Italians by launching a unique campaign centered around a deliberately simplistic phone, the Boring Phone, to promote socialising without ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

PALO ALTO, California: Twenty-first century corporate Klondyke, the People's Republic of China, is the latest stamping ground for social networking site Facebook. Awash with Microsoft dollars, ...

For 40 years, WARC has been providing world-leading brands, agencies, media owners and academic institutions the tools to create effective marketing. Book a demo and we'll solve a real challenge ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...