TikTok only went "dark" in the US for a few hours this weekend, but that hasn't stopped rivals swooping in to court its advertisers as uncertainty lingers about the app's long-term future. As ...

Amazon expands into TikTok and Pinterest, aiming for a $1 billion sales boost through innovative in-app shopping ads. BofA analyst Justin Post sees Amazon's partnerships driving growth, maintaining a ...

Pinterest said Wednesday it’s revamping its home feed, adding a new tab called Watch where people can scroll through short videos or a series of photos. The new tab looks similar to TikTok’s feed, ...

NOW PLAYING Can Snap Catch Meta? How The Social Media Platform Is Harnessing AI To Improve Its Revenue Picture Meta recently published data highlighting its efforts to attract young adults to Facebook ...

When a Gen Z foodie wants the best sushi spot in town, they’re more likely to scroll TikTok than search on Google. In an era where short-form videos, influencer recommendations, and visual inspiration ...

Amazon is partnering with two leading social media platforms to expand the reach of its e-commerce offering. The e-tail giant is making shoppable ads available on both TikTok and Pinterest. Following ...

Facebook announced the impending death of its Pinterest competitor Hobbi this week, but it now appears the unloved app won't die alone. The not-media company has revealed its TikTok competitor Lasso ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amy Rumpler, SVP of paid search and social ...