It’s not madness to declare that the NCAA Tournament is the biggest event on the sports betting calendar with the tournament expected to double the Super Bowl’s betting handle.

Peacock, Disney Cruise Line, Microsoft, Rolex, Burger King, Verizon and Starbucks are among the sponsors signing on to ...

EXCLUSIVE: A new survey from Big Chalk Analytics shows sponsorships also boost viewership and shopping behavior among fans.

InnoVision says it created a 30-second TV commercial that was produced entirely with AI for the 2026 Super Bowl telecast.

Almost all of last month’s top 10 pharma TV ad spenders took advantage of February’s two major sporting events to get the word out about their meds. | Almost all of last month’s top 10 pharma TV ad ...

Industry leaders talk about why the Super Bowl is still the ultimate advertising stage, even though strategies are changing.

In a conversation with reporters on Tuesday, Los Angeles Rams general manager Les Snead hinted at the possibility his franchise could make another big splash, exchanging premium picks for premium ...

Just under a month from the start of spring practices, Washington has added a significant piece to its football coaching staff.

NEW YORK, NY AND SAN FRANCISCO, CA / ACCESS Newswire / February 9, 2026 / Stagwell, the global challenger network transforming marketing through AI, made a major impact during Super Bowl LX, with its ...