It’s not madness to declare that the NCAA Tournament is the biggest event on the sports betting calendar with the tournament expected to double the Super Bowl’s betting handle.

Peacock, Disney Cruise Line, Microsoft, Rolex, Burger King, Verizon and Starbucks are among the sponsors signing on to ...

EXCLUSIVE: A new survey from Big Chalk Analytics shows sponsorships also boost viewership and shopping behavior among fans.

InnoVision says it created a 30-second TV commercial that was produced entirely with AI for the 2026 Super Bowl telecast.

Almost all of last month’s top 10 pharma TV ad spenders took advantage of February’s two major sporting events to get the word out about their meds. | Almost all of last month’s top 10 pharma TV ad ...

Just under a month from the start of spring practices, Washington has added a significant piece to its football coaching staff.

Leonard Williams and the Seahawks are already eyeing another Lombardi Trophy next season. Jason Redmond / AFP via Getty Images The Seattle Seahawks defeated the New England Patriots in Super Bowl LX ...

1. January 15, 1967 — Super Bowl I (originally called the “AFL-NFL World Championship Game”): was played at the Los Angeles Memorial Coliseum. The game was simultaneously broadcast on both CBS, ...

Coinbase jumped back into Super Bowl advertising this year. The crypto exchange bought a spot during the 2026 game, ending a four-year absence from the event that costs companies millions for just ...

The Cincinnati Bengals ended the 2025 season in disappointment, falling well short of the NFL playoffs once again. Since 2021 and their Super Bowl run, the Bengals have struggled to return to the ...

BNP Paribas said Anthropic had the most significant increase in visits and users after its Super Bowl ad, beating out other AI companies. Anthropic, OpenAI, Meta and Google Gemini all aired Super Bowl ...

WASHINGTON, Feb. 12, 2026 /PRNewswire/ -- Nearly 138 million Americans tuned in to Super Bowl LX, making it the most-watched moment in U.S. television history and the biggest night for advertisers ...