Amazon’s streaming service, Prime Video, has quietly doubled the amount of advertising shown during its content, according to an exclusive report from Adweek.

Amazon and Roku will pool audiences tied to their connected-TV services for advertisers under terms of a new partnership ...

Amazon Ads and Roku are teaming on a landmark initiative that will give advertisers access to more than 80% of connected-TV ...

Amazon Prime Video users may see an increase in ads while streaming videos on the platform sometime later this month. A new ...

Notably, Amazon never directly informed subscribers of the ad increase. Kelly Day, VP of Prime Video International, did tell the Financial Times late last year that Prime Video’s ad load was set to ...

We learned last year that Amazon would be increasing the number of advertisements on Prime Video, and now we know for sure they have. Thanks to a report by Adweek, we now know that since ads were ...

Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans' attention in the ...

Prime started airing commercials in January 2024, but by October it was already signaling to advertisers that it would “ramp ...

Amazon is now showing 4 to 6 minutes of advertisements per hour on its Prime Video streaming service. That's about double the ...

Amazon has confirmed that it'll double the ad time on Prime Video, a commitment that the company made to its investors late last year.

A new report claims that Amazon is increasing the amount of time you'll have to spend watching ads on Prime Video.