Madness isn't just about college basketball. For the third consecutive year, High School on SI will run an NCAA ...

The branding includes the correct design and use of the classic block "G" logo with the Red Elephant emerging from the inner part of the G; varying color, font and typography, sizing, and position ...

Spread the love As we look back on the rich history of sneaker culture, it’s clear that certain models have transcended their original purpose as athletic footwear to become true icons of style, ...

You can check out all the angles and footage of Tre Holloman protecting MSU's senior logo-kissing tradition vs. Michigan here ...

LSU Athletics has announced the launch of The Brand, which will unify multiple units of the department to create the ultimate hub for student-athl ...

The Athletics have agreed to terms with breakout star outfielder Lawrence Butler on a seven-year, $65.5 million contract extension with a club option, ESPN reports. The 24-year-old Butler ...

Phoenix Pictures has set Jack Huston to direct the upcoming feature film Joseph Merrick, revolving around the individual known in history as the Elephant Man. The film will offer a fresh and ...

The left shoe is the regular Nike Air branding but, when you look at the right shoe, the Nike Air branding is showcased horizontally with an inverted logo. This is a unique detail added to the ...

The Athletics optioned Hoglund to Triple-A Las Vegas on Monday. Hoglund was one of 13 players the Athletics reassigned or optioned to minor-league camp Monday in the club's latest round of roster ...

The roots of the company's history - and its trading symbol, an elephant - can be traced back ... as individual sports such as golf, gymnastics, athletics and boxing. In the mid 1890s Elverys ...

With 37 seconds remaining, MSU forward Frankie Fidler came out of the game and kissed the Spartan logo, as Michigan guards ... recently obtained by The Athletic showed that police reviews of ...

A middle school in rural Tennessee that rebranded after the University of Cincinnati threatened legal action has announced ...