Can an athlete logo contain multitudes? Can a monochromatic mark somehow capture all the glory of a basketball player’s achievements, the verve of a charismatic tennis star, or celly after a scored ...
The history of the Jaguar logo design isn't a clean story—it's a chaotic 100-year case study in brand survival. We're doing a deep dive into the Leaper, the Growler, the 2012 "liquid metal" fiasco, ...
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