Miller Lite launches its new “Legendary Moments Start with a Lite” platform starring Christopher Walken, encouraging real-life connections, Damp January, and unforgettable moments over a beer.
Orange County restaurants with thoughtful no-ABV beverages mean abstaining from alcohol doesn't have to be a buzzkill.
Legendary Moments Start with a Lite” addresses social isolation and sees the brand moving away from a focus on nostalgia.
Miller Lite says 60% of American adults admit that they cancel plans at least once per month. The beer brand wants to entice ...