Originally delayed out of sensitivity for the L.A. wildfires, CMO Kristyn Cook says now is the right time to get back in the game.
Within a year, he was performing at the Super Bowl LIX halftime show alongside hip-hop giant Kendrick Lamar in New Orleans. “I remember as soon as I got off stage, checking my phone and seeing ...
This chart shows that regular ads have outperformed Super Bowl ads for the same brands over the last 12 months, for the past 12 years. Only 11% of Super Bowl 2025 ads were above the ABX Index ...
Former Giants wide receiver Plaxico Burress’s Super Bowl XLII ring has fetched $280,600 at auction. Heritage Auctions announced that the ring won by Burress went for that price in an auction this ...
Gordon Ramsay/Instagram Guy Fieri is spilling all the details behind his viral moment with Gordon Ramsay at the 2025 Super Bowl. Two weeks after Fieri, 57, and Ramsay, 58, made waves across the ...
READ MORE: A.J. Brown says he’d love to play with Myles Garrett and reveals his pregame ritual featuring Adele Ramp even had Barkley star in the company’s first Super Bowl ad which they were able to ...
They didn’t just win the Super Bowl. They did in ways that no other team ever has. They put together an unprecedented postseason run, beating four teams that won 53 games by an average of 17 ...
Following the Super Bowl and all of the commercials that were shown throughout the game, there were many ads worth remembering, but Nike’s stuck out. Nike is not usually a brand that is known to ...
The Kansas City Chiefs have moved on from two veteran players 10 days after their Super Bowl 59 loss to the Philadelphia Eagles. Andy Reid’s Chiefs face several difficult roster decisions with a ...
The prebiotic soda brand featured popular social media influencers in its debut Super Bowl ad, scoring 3.4 points higher than the top advertiser from 2024. Booking.com (#2) and Dunkin’ (#3), first and ...
Forbes contributors publish independent expert analyses and insights. I’m a professor and consultant of entertainment marketing.