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Amid tight timelines and intense competition, devising seasonal marketing and ads that stand out in a sea of consumer choices ...

For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company.

WPP is throwing open the doors to its AI engine, unveiling WPP Open Pro, an AI marketing platform designed to let brands plan ...

British ad group WPP said on Thursday it was letting brands access its AI-powered marketing platform to plan, create and ...

For many tire dealers, marketing is no different from my backyard fence. They don't want to spend the time researching it — ...

The marketing landscape in Medicare Advantage (MA) is facing a reckoning. If you're leading an agency, the message is clear: ...

The new marketing strategy includes a revamped website with ADA compliance, interactive vendor maps, expanded social media ...

It's called WPP Open Pro, designed as a self-serve marketing platform where big and small brands alike can plan, create and ...

An Israel-backed PR effort could reach hundreds of Texas churches using personalized digital marketing, sparking concerns ...

Overview Understanding customers as humans, not data points, allows brands to deliver the right message at the right time, improving engagement and loyalty.Trac ...

WPP has today launched WPP Open Pro, a new edition of its AI marketing platform, WPP Open, designed to empower brands of all ...