U.S. Rep. Jasmine Crockett's latest campaign ad is stirring up speculation online over alleged AI usage. The ad, which Crockett's campaign released on Super Bowl Sunday, features a cartoon, ...

From the emotionally manipulative to the occasionally clever, the champions of USA TODAY's Ad Meter competition have pulled almost every lever available. This year figures to be no exception. A look ...

Since 1989, USA TODAY Ad Meter has awarded the best commercial from the big game – and we need your help. The cost for a Super Bowl ad topped $10 million for the first time in 2026 with the New ...

Toronto-Dominion Bank was one of the few Canadian companies to air an ad in the United States during the Super Bowl, with its spot championing that we should all be a little “more human.” The ad, ...

Super Bowl commercials can spark as much conversation as the halftime show or the game itself — and this year, what people are talking about is the substantial number of ads there were trying to sell ...

Attorney General Pam Bondi was the subject of a Sunday Super Bowl ad that urges her to “tell the truth” in regard to the files pertaining to the deceased sex offender Jeffrey Epstein. The clip, ...

If there was an overriding message throughout the Super Bowl ads last night, it’s that artificial intelligence is your friend. Worried about reports of people turning to AI for love instead of other ...

Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's top brands spending millions on 30- and 60-second ads aimed at ...

Ms. Hitzig is a former researcher at OpenAI. This week, OpenAI started testing ads on ChatGPT. I also resigned from the company after spending two years as a researcher helping to shape how A.I.

It was a big-tech Super Bowl, where even the ads that weren’t about AI were about AI. Svedka’s AI-generated vodka ad went down like a shot of warm slop, and a self-referential ad for Artlist, a stock ...

The Super Bowl is considered prime real estate for advertisers as the NFL's big game beckons the largest live audience each year. Commercials earmarked for the streaming simulcast now make up about 10 ...

Were you ready for some non-football consumerism? Ready or not, the Super Bowl’s annual blitz of commercials landed before and during the Seattle Seahawks and New England Patriots defense-first ...