In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference group. A distinction is made between descriptive norms—the assumption that ...

Newswise — Under-saving for retirement is a challenge for society, businesses, and individuals. Therefore, behavioral interventions that promote saving are valuable for economic and social well-being.

In the last article, we evaluated why people follow the crowd—and when that may or may not be a good strategy for personal decision-making. In that evaluation, we discussed how individuals often look ...