Jaguar, a car brand synonymous with British prestige, roaring engines, and unapologetic elegance, has decided to flip the ...

Sure, it feels like it was years ago, but really, it's only been three months since Jag's new ads threw people who had never before considered buying an XJ into a tizzy. Part of that rebrand is a new ...

Spies took a video of a camouflaged prototype while testing in Spain and its unusual design is pretty obvious. The production ...

but I can sum up my reaction to the Jaguar rebranding in one word: ‘Sad.’ This latest rebranding tosses aside heritage in favor of perfume-ad slogans, ugly typography and concept cars that the ...