There is a catch, though: as it makes this change, Google is increasing the price of all Workspace plans. Jerry Dischler, Google’s president of cloud applications, tells me companies will pay roughly $2 more per month per user for the AI-enabled Workspace than they were paying before.

Instead of a $20 or $30 standalone plan, Google added a few dollars to its business tiers and applied the Gemini generative AI to all plans.

The changes are part of an effort on the companies’ part to boost the adoption of their AI tools among business users. Microsoft ships an AI assistant called Copilot as part of its Microsoft 365 productivity suite. Google, in turn, offers the Gemini machine learning feature bundle to users of its rival Workspace suite.

Google is extending Gemini features to all Workspace subscribers and increasing the price of all Business and Enterprise plans.

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Google stated in the early hours of Wednesday that all AI features in Gmail, Docs, Sheets, and Meet are now free of charge for Workspace customers, though the plan will cost an additional $2 per month per person.

Google is bundling its Gemini add-on across all Workspace Business and Enterprise plans, bringing AI to more users' workflow