Paulaner will launch its own cola soft drink in 2026. The German brand will compete in a market led by Coca-Cola.
The curtain raiser of the 2025/26 season was the DFL-Supercup, newly renamed in honor of the legendary Franz Beckenbauer.
Drinking less is no longer a once-a-year reset. In the UK, millions now choose to cut back on alcohol more permanently, driven by the benefits that come with it: better sleep, clearer focus and a ...