The global salsa frenzy, partly sparked by Bad Bunny with his No. 1 album Debí Tirar Más Fotos, will arrive on Saturday (March 14) at Vive Latino, courtesy of the legendary group El Gran Combo de ...

BACARDÍ® Rum is proud to announce a new chapter of its global "Do What Moves You" campaign, celebrating Latin culture and the infectious rhythms that move us, inspired by Puerto Rico and powered by ...

Gap has collaborated with Puerto Rican rapper Young Miko for a spring campaign focused on the San Francisco clothing company's sweatpants.

Puerto Rico pitcher José De León has been waiting his whole life to see it. Nolan Arenado heard it might happen but said when it did, it “totally exceeded” his expectations. Puerto Rico’s official ...

Global CMO Fabiola Torres talks with Campaign about the brand’s first foray into producing full music videos, and the importance of being a multigenerational and multicultural brand.

Animator Quique Rivera built Acho Studio from scratch in Puerto Rico. Then Bad Bunny’s projects thrust the studio into the spotlight.

Gap has tapped rapper, singer and songwriter Young Miko for its spring “Sweats like this” campaign. “We are in a zone. This is another step for us moving at the speed of culture,” said Mark Breitbard, ...

The Afro-Uruguayan rhythms, born among enslaved Africans and once banned, now draws thousands to public squares and carnival parades ...

Bad Bunny staged his first-ever concert in Asia on Saturday, delivering a hits-filled set at Japan's Tipstar Dome Chiba for ...

Last month, Benito Antonio Martínez Ocasio—better known to most of the world as Bad Bunny—brought over one hundred million ...

FILE - Willie Colon plays the trombone while performing the song “La Murga” during a tribute concert in honor of the late salsa music pioneer Hector Lavoe in San Juan, Puerto Rico, Sept. 7, 2007.