Just three weeks after becoming the most-watched Super Bowl halftime show, Bad Bunny’s Feb. 8 performance boosted searches about Puerto Rico by over 1,500%, Courant researchers found last month.
Gap has collaborated with Puerto Rican rapper Young Miko for a spring campaign focused on the San Francisco clothing company's sweatpants.
Global CMO Fabiola Torres talks with Campaign about the brand’s first foray into producing full music videos, and the importance of being a multigenerational and multicultural brand.
Gap has tapped rapper, singer and songwriter Young Miko for its spring “Sweats like this” campaign. “We are in a zone. This is another step for us moving at the speed of culture,” said Mark Breitbard, ...
Bad Bunny's quote on love conquering hate holds special importance, especially in the volatile social and political economy.
From winner Ricky Castillo to amateur John Daly II, the Puerto Rico Open gave professional golf's next youth movement something invaluable.
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