On the heels of Bad Bunny’s epic Super Bowl performance last month, his birthplace is spotlighted in a new campaign from Discover Puerto Rico. The tourism authority has launched “Awaken Your Senses,” ...

Team Italy’s roster is filled primarily with players who were eligible for Team USA but weren’t selected over the superstar names. Puerto Rico’s would-be roster was adversely affected by the ...

Puerto Rico, Saint Lucia, Curaçao, Dominica, Aruba, and Barbados offer enough variety to justify a second trip. New ...

Discover Puerto Rico launched the "Awaken Your Senses" campaign, focused on sensory experiences to position Puerto Rico as a destination for connection and culture, aiming to enhance emotional ties ...

Just three weeks after becoming the most-watched Super Bowl halftime show, Bad Bunny’s Feb. 8 performance boosted searches about Puerto Rico by over 1,500%, Courant researchers found last month.

Discover Puerto Rico, the Island’s official destination marketing organization, today announced the launch of “Awaken Your Senses,” a new global marketing campaign anchored in consumer psychology ...

After Bad Bunny’s Super Bowl LX halftime show, Google searches for Puerto Rico travel jumped 213%, and Expedia flight ...

"Awaken Your Senses" builds on the global recognition achieved by Discover Puerto Rico's "Live Boricua" campaign, which helped introduce millions of travelers to the Island's culture and identity.

The "Awaken Your Senses" campaign highlights immersive and sensory experiences through Puerto Rico's music, cuisine, natural landscapes and people.

From the beautiful beaches to the tropical rainforests, it’s easy to see why Puerto Rico remains a popular tourist destination for millions of travelers annually. However, with ongoing safety concerns ...

Discover why Vieques is the ultimate island escape for an extended family trip. The glowing bioluminescent waters, wild ...

Gen Z and millennials are embracing 24-hour “micro-cations,” squeezing international trips into a single day without using PTO.