After Bad Bunny’s Super Bowl LX halftime show, Google searches for Puerto Rico travel jumped 213%, and Expedia flight ...

Officials report reduced violent crime, but travelers should still take standard precautions.

On the heels of Bad Bunny’s epic Super Bowl performance last month, his birthplace is spotlighted in a new campaign from Discover Puerto Rico. The tourism authority has launched “Awaken Your Senses,” ...

"Awaken Your Senses" builds on the global recognition achieved by Discover Puerto Rico's "Live Boricua" campaign, which helped introduce millions of travelers to the Island's culture and identity.

Discover Puerto Rico launched the "Awaken Your Senses" campaign, focused on sensory experiences to position Puerto Rico as a destination for connection and culture, aiming to enhance emotional ties ...

Forget the crowds and traps in San Juan. If you want a genuine, authentic adventure in Puerto Rico, here's how to visit Culebra.

As Puerto Rico’s tourism economy hits new highs, a quiet movement is reshaping how and where visitors experience the island. From bee farms in the mountains to dragon fruit fields in the southwest, a ...

Puerto Rico's latest tourism boom is not being driven by glossy brochures or old school TV ads. It is happening on phones. For Gen Z travelers, the island lives first on their screens as beach clips, ...

The "Awaken Your Senses" campaign highlights immersive and sensory experiences through Puerto Rico's music, cuisine, natural landscapes and people.

Discover Puerto Rico, the Island’s official destination marketing organization, today announced the launch of “Awaken Your Senses,” a new global marketing campaign anchored in consumer psychology ...

San Juan, Puerto Rico – March 26, 2024: View from the water of the forttified walls and old town of San Juan, Puerto Rico. Image Credit: Todamo / Shutterstock As Puerto Rico’s tourism economy hits new ...