The Big 12 conference rebrand follows college sports reinvention as partners blend new logos with recently arrived schools.

Beginning this season, the league is bestowing a gold MLB patch on the jerseys of the reigning MVP, Cy Young and Rookie of ...

Six of baseball’s top players are adding a little extra shine this season. In collaboration with Topps, Fanatics and Nike, ...

LSU Athletics has announced the launch of The Brand, which will unify multiple units of the department to create the ultimate hub for student-athl ...