Disney’s New Oscars Ad Is an Absolute Must-Watch (Grab a Tissue)

The ad follows a father and son as they share a simple nighttime stroll on a Disney ship—a quiet ritual that the film traces ...

Rachel Sennott reacts to her Super Bowl ad at Vanity Fair Oscar Party

At Vanity Fair Oscar Party, Rachel Sennott chats about her experience starring in the 2026 Super Bowl commercial. “I got ...

Disney Has Sold Out of Oscars Advertising Inventory Amid Live Event Push

Peacock, Disney Cruise Line, Microsoft, Rolex, Burger King, Verizon and Starbucks are among the sponsors signing on to ...

Coinbase Oscars Commercial Urges Viewers to Break From Life’s Game

After asking people to sing at the Super Bowl, cryptocurrency trading platform Coinbase will urge them to break all the rules during the Oscars. A new and visually striking spot that will air during ...

Disney Sells Out Oscars Ad Inventory With 76% Increase in Streaming Revenue

Disney Advertising’s John Campbell told TheWrap that streaming revenue grew 76% year over year for Sunday's telecast, while ...

Oscars Ad Rates Rise By Double Digits As Inventory Sells Out On ABC & Hulu

In an upbeat sign for the Oscars, Disney has sold out advertising inventory for Sunday's telecast, with rates rising by double digits over 2025 levels.

Disney Wraps Oscars Ad Sales; Event Will Feature Burger King Shout-Outs and Mazda-Backed Movie Makers

Disney has sold out its commercial inventory tied to the Oscars, and deals include shout outs to Burger King and emerging filmmakers aided by Mazda ...