Troon has rolled out a new golf ecosystem called Access that combines tee time booking, loyalty rewards and e-commerce in one ...

However, the partnership between the PGA Tour and Amazon Web Services Inc. is currently entering a new phase: the hyper-personalized era. This week the golf world descended upon TPC Sawgrass for THE ...

Justin Thomas has discussed his relationship with Tiger Woods' son, Charlie, raving about the teenager's talent and pledging ...

Justin Thomas has praised Charlie Woods' exceptional golf talent, claiming that Tiger's son can hit shots many PGA Tour professionals cannot.

In this Fact or Fiction, the SI Golf team examines CEO Brian Rolapp's statements about scheduling, match play in the playoffs and keeping LIV players out of the Players.

Pelican Hill showcases scenic coastal golf in California as a handful of journalists experienced the course during a Genesis media golf day. The post Pelican Hill Delivers Luxury Golf Experience on ...

SuperSport, Africa’s leading sports broadcaster, have partnered with LIV Golf to bring the first-ever LIV Golf Africa tournament, LIV Golf South Africa, live to viewers across the globe from 19 to 22 ...

"Chasing Sunday" joins PGA TOUR Studios’ growing slate of original programming, designed to deliver a richer look at the stories, players and experiences that define the game of golf. The portfolio ...

The Players Championship experience at the course, on TV or consuming data on a smart device has been enhanced for 2026 with a series of innovations.

Rocco Mediate and Johnny Wunder take a deep dive on the new Tour Edge Exoctics drivers in this episode of Tour Validated. The post Testing Tour Edge’s new Exotics drivers with Rocco Mediate | Tour ...

PGA Tour winner Jacob Bridgeman discusses with Smylie Kaufman the role his caddie played in building his confidence and guiding his career's upward trajectory.

The PGA TOUR on Monday announced PGA TOUR Pass, a new fan membership program set to launch Tuesday, March 10. A free-to-join initiativ ...