Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising budgets. According to Google, the tool has been tested with hundreds of ...

The geetools package extends the Google Earth Engine Python API with pre-processing and processing tools for the most used satellite platforms by adding utility methods for different Earth Engine ...

Google apparently made a significant change to its system in the last 48 hours that is impacting multiple SEO tools. The change appears to have blocked many scrapers and APIs, resulting in a data ...

Google has already implemented several AI tools, such as virtual try-on features, product summaries and detailed recommendations based on search queries, on its own Google Shopping platform. Omoda ...

Google’s AI-driven advertising platform will bring significant updates to digital marketing. New Google AI tools demonstrate 92.9% accuracy in development tasks. Custom Trillium architecture achieves ...