The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

Meta is introducing ads to WhatsApp for the first time since acquiring the app for $19 billion in 2014, according to CNBC.

Channel admins can now enable monthly subscriptions for exclusive content. If you have a channel on WhatsApp, instead of just ...

Meta is rolling out advertising and paid features in WhatsApp’s Updates tab, marking a formal break from its long-standing ...

WhatsApp is rolling out ads on parts of the platform, but assures users that personal messages, calls and statuses will remain end-to-end encrypted and private.

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

Meta has begun rolling out ads in WhatsApp’s Updates tab, formerly a sleepy space populated by Status updates and the new-ish ...

These updates are being rolled out gradually over the next few months and will first appear in select countries.