Meta Platforms’ latest move to monetize WhatsApp could add billions to its revenue over time, according to a new note from Morgan Stanley (NYSE:MS).

IAS and Meta collaborate to provide advertisers with independent measurement and optimization tools. Meta's WhatsApp could ...

WhatsApp is taking a bolder step into the advertising world — but in a way it says won’t mess with your personal ...

Meta is streamlining how users post videos on Facebook by consolidating all video uploads into the Reels format, removing the need to choose between a regular video or a Reel.

Facebook's parent company finally brings ads to WhatsApp, straying from the hit messaging app's founding principles ...

SAN FRANCISCO: WhatsApp is set to roll out three new monetisation features within its Updates tab, including paid channel ...

WhatsApp introduces ads in the Status tab, shifting from its original ad-free promise while maintaining encrypted messaging ...

The MENA region's tally of Cannes Lions trophies has jumped from six on Day 1 to 14 on Day 2, with BigTime Creative Shop ...

Meta boss Mark Zuckerberg said the ads on WhatsApp will not affect personal chats and will be available to channel ...

Meta has officially announced the rollout of ads on WhatsApp, marking a significant shift in the platform's strategy.

For the first time since acquiring messaging platform WhatsApp in 2014, Meta is introducing advertising to the app.

Even Trump’s own son Eric couldn’t keep that charade up stating that one day all T1s will be made in the US. Guess they’ll ...