A week after announcing Project Helix, Microsoft has made an appearance at GDC while sharing images of a new XDK.

Microsoft's divisive 'This is an Xbox' marketing campaign was disliked by many employees, a new report has claimed. The advertising — which claimed that phones, tablets and smart TVs now all counted ...

In the midst of swirling skepticism concerning the appointment of new Xbox CEO Asha Sharma, who spent the last two years as president of Microsoft’s CoreAI Product group, Sharma and new Xbox Chief ...

Microsoft has revealed the first technical details about Project Helix, its next Xbox console, including a custom AMD chip ...

In some big industry news this week, Xbox has officially announced "the return of Xbox" in the form of "Project Helix", ...

Microsoft's "This Is An Xbox" advertisement blitz, which began in 2024, prompted a range of reactions from consumers. According to a report, this was part of outgoing Xbox president Sarah Bond's "Xbox ...

The Xbox brand just underwent a seismic shift. On Friday afternoon, news broke that Microsoft Gaming CEO Phil Spencer had retired from the company. Also out was Sarah Bond, who resigned from her role ...

Former Xbox president Sarah Bond has broken her silence following last week’s stunning leadership shakeup at Microsoft Gaming. In a heartfelt LinkedIn post, Bond published the note she sent to her ...

Xbox is making big changes at the very top of the corporate ladder. IGN reported the bombshell news on Friday afternoon that Microsoft Gaming CEO Phil Spencer is retiring, effective on Monday, Feb. 23 ...

One of the video game sector’s biggest players is undergoing a management transition. Phil Spencer, who joined Microsoft as an intern in 1988 and has led its Xbox video game unit since 2014, is ...

Asha Sharma posts a spree of viral responses on social media, as Xbox fans try to work out what the over-arching strategy might look like. When you purchase through links on our site, we may earn an ...

Forbes contributors publish independent expert analyses and insights. News and opinion about video games, television, movies and the internet. Late Friday, Microsoft announced an enormous shakeup of ...