The Starbucks CEO detailed his “Back to Starbucks” plan to 14,000 cheering leaders of the coffee shop giant in Las Vegas this ...

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

Kennedy Jr. Kennedy, who has been examining the nation’s food system to address the root causes of childhood chronic disease, ...

Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.

Starbucks says it's brewing up change with a healthier menu, but some health-conscious consumers aren't convinced. This week, ...

Starbucks CEO Brian Niccol pitched his turnaround strategy to store managers at the company’s Leadership Experience in Las ...

US Health and Human Services Secretary Robert F. Kennedy Jr. said Starbucks Corp. Chief Executive Officer Brian Niccol ...

The newest coffee or burrito innovation might not be spun out of the boardroom—but rather the weight room. Brian Niccol and ...

A Starbucks in Fayetteville voted 12-0 to unionize its store of 19 workers on June 16, marking six Starbucks stores ...

Analysts said CEO Brian Niccol's turnaround plan holds promise because Niccol has successfully led prior strategic ...