The college football bowl season is ramping up, but the Pop-Tarts Bowl may have already won with its outstanding marketing.

No. 12 BYU rallied from an 11-point deficit in the second half to beat No. 24 Georgia Tech 25-21 on Saturday in the Pop-Tarts ...

Maybe it was the adrenaline rush from a thrilling come-from-behind win. Or maybe Kalani Sitake just really likes Pop-Tarts.

Barring a last-minute change of heart, BYU defensive coordinator Jay Hill coached his final game in Cougar blue Saturday in ...

A key three-play swing helped Georgia Tech get a two-score lead halfway into the Pop-Tarts Bowl. On the kickoff after a ...

The Pop-Tarts Bowl has a flair for the dramatic. The winner of the bowl celebrates by eating a giant Pop-Tart that comes out ...

At halftime of the Pop Tarts Bowl, it looked like Georgia Tech was in complete control against BYU. The Yellow Jackets were ...

Jovesa Damuni scored the go-ahead touchdown with two minutes remaining as No. 12 BYU overcame an 11-point deficit to beat No.

The 2025 Pop-Tarts Bowl is upon us, as Georgia Tech and BYU will battle over the glorious football toaster trophy at 3:30 ET ...

BYU coach Kalani Sitake and his Cougars missed out on the College Football Playoff, but they prevailed with one of college ...

BYU pulled off an 11-point comeback to defeat Georgia Tech in the 2025 Pop-Tarts Bowl, and with the victory came the most ...

No. 12 BYU scored 15 unanswered points in the fourth quarter to defeat No. 22 Georgia Tech 25-21 in the Pop-Tarts Bowl on ...