The college football bowl season is ramping up, but the Pop-Tarts Bowl may have already won with its outstanding marketing.

Maybe it was the adrenaline rush from a thrilling come-from-behind win. Or maybe Kalani Sitake just really likes Pop-Tarts.

The Cougars scored 15 straight points in the fourth quarter to beat the Yellow Jackets 25-21 in the Pop-Tarts Bowl. Jovesa ...

Here's what to know on the edible Pop-Tarts Bowl mascot teams and flavors ahead of the 2025 Pop-Tarts Bowl between BYU and ...

Yesterday was, volume-wise, the biggest day of the postseason in major college football. There were eight nationally ...

Watch Team Sprinkles' Frosted Cherry and Frosted Cookies & Creme get sent into the gigantic toaster for BYU to consume after ...

The College Football Playoff has dominated the early college football postseason festivities, but that's changing Saturday.

Two pastries entered Pop-Tarts Bowl immortality on Saturday night. Protein Slammin’ Strawberry had other ideas.

Dubbed the People's National Championship, the Pop-Tarts Bowl college football game has become a viral sensation thanks to ...

Notre Dame, ranked No. 11 in the final CFP rankings, was the first team out of the 12-team field and decided to sit out of ...

The No. 22 Georgia Tech Yellow Jackets, led by quarterback Haynes King, face the No. 12 BYU Cougars, led by quarterback Bear ...

The Pop-Tarts Bowl is a college football fever dream that's crossed the Rubicon into reality, and that's made evident by a ...