Coca-Cola is expanding its beverage lineup with Simply Pop, a new prebiotic soda aimed at health-conscious consumers. The drink, which boasts "real fruit juice" and fiber, follows the success of ...

There's a new player in the prebiotic soda game, and it's Coca-Cola. We got our hands on the brand's newly launched Simply Pop lineup to see how they fare.

Coca-Cola is diving into the burgeoning field of soft drinks promoted for their health benefits by launching its first prebiotic soda called Simply Pop. The debut of the Atlanta-based beverage ...

Adding Simply Pop is part of Coca-Cola’s manifesto of becoming a “total beverage company” beyond its regular stable of sodas, Kerr told CNN. Notably, the company has seen success with milk ...

According to The Coca-Cola Company, Simply Pop will come in five flavors and will be available in some markets by the end of February. Here’s what to know.

The Coca-Cola Company on Tuesday (Feb. 18) introduced Simply Pop, its first entry into the prebiotic soda category, per details shared with Marketing Dive.

The launch of Simply Pop was informed by in-depth consumer ethnographies across the U.S., including online focus groups and in-person consumer groups. Coca-Cola found the category only has about 20% ...

ATLANTA - Coca-Cola has announced the launch of Simply Pop, its first prebiotic soda, expanding its popular Simply beverage line. The drink, made with real fruit juice and no added sugar, will ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. The Coca-Cola Company on Tuesday (Feb. 18 ...