The FIFA World Cup and a number of high-profile cinema releases helped boost UK ad investment over the summer, according to ...

The assumption that adding more monetisation partners will automatically create more revenue has been difficult to shake. Yet ...

French broadcaster sales house TF1 PUB has announced it has begun selling its streaming pause ad format, AdPause, via ...

S4 Capital itself has bet on AI, positioning itself to help companies adapt their marketing operations for the AI era. The issue though is that while lots of money is being spent on AI overall, only ...

In recent years, adding shoppable functionality has been a big focus for the video platform, making it easier for viewers to browse and buy products directly through YouTube’s interface. Earlier this ...

As the UK advertising industry awaits the government’s autumn budget, the latest IPA Bellwether Report suggests economic optimism is returning to the sector, following a rocky few quarters for ...

This summer, Snap said it would no longer recommend “wholly AI-generated videos” in Snapchat’s Spotlight feed in efforts to combat AI slop. “There’s some good AI-generated content out there, but a lot ...

Three months ago, Meta CEO Mark Zuckerberg sent shockwaves through the advertising industry with the suggestion that the tech giant’s use of AI will automate the entire campaign process, potentially ...

In this week’s Week in Review: Nielsen buys up verification specialist DoubleVerify, Disney agrees an IP-centred deal with TikTok, and ad tech companies report their Q2 results. US-based measurement ...

In this week’s Week in Review: Disney signs a $1 billion deal with OpenAI, the European Commission launches a new antitrust investigation into Google’s AI practices, and Ofcom releases its latest ...

The growth of agentic AI in advertising has led to a massive increase in requests for access to data, says Shantan Kethireddy, Co-Founder and SVP of Data Providers and AdTech at Ocient, and has also ...

The launch of ads on Netflix in November 2022 was met with much fanfare, along with frustration from the buy-side at the high CPMs for advertising on the streaming service. Almost two years on, the ...