Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without ...

Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the ...

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia ...

Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into ...

Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and ...

The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ...

With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine ...

Accounting firm EY has released a film as part of its “Shape the future with confidence” platform to illustrate how the ...

Japan's TV giant Fuji has lost nearly 30% of its blue-chip advertisers after allegations against its star presenter surfaced.

John Moore, global chief executive of Mediahub, is departing the agency after 27 years. Moore joined Mediahub Global in 1997 ...

Sutha, formerly president and global chief client officer at McCann Worldgroup New York, will now helm Publicis Groupe’s ...

The prolific founder and CEO stepped down to "safeguard the company’s reputation and ensure operational continuity" as the ...