After launching an initial test of ads on Threads back in January, which was only available to selected brands in the U.S.

The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase ...

Adobe’s applications will support the league in bringing more personalized content to owned channels, including the NFL OnePass app.

Cola-owned brand iterates on its “Pause is Power” platform to prepare for major soccer events over the next four years.

Lauren Weinberg oversaw initiatives including a campaign that tried to appeal to millennial men through a partnership with the NFL’s Watt brothers.

The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of ...