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Spotify's new partnership with United will make over 450 hours of curated playlists, podcasts, and audiobooks from the ...

The CPG giant is cutting 15% of its non-manufacturing workforce amid ricocheting tariffs, consumer pullbacks and stalled ...

The deal follows Rudansky's publishing debut earlier this year of a fantasy novel titled 'Georgie Summers And The Scribes of ...

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We are seeing the rise of a more sophisticated hybrid model, where leaders strategically decide which functions to own and which to farm out.

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EDO Ad EnGage's analysis of engagement metrics across all streaming/linear TV campaigns found Dr Pepper was nearly 2x more effective (198%) than the average soda TV advertiser. Newcomer Poppi was 54% ...

With older consumers demonstrating equal capacity for brand engagement and controlling significant buying power, maintaining the status quo of youth bias in marketing becomes increasingly difficult to ...

The fair exchange protocol will help brands manage how their information is accessed and interpreted by AI systems, meet challenges arising from AI systems' content scraping and address content owners ...

The number of brand deals has leveled off, but spending per deal is higher at an average deal of $654,000, according to SponsorUnited, a sports and entertainment data/insights company.

Meta was hit this week with a new privacy lawsuit for allegedly secretly tracking users' browsing activity on mobile websites that embed Meta's analytics pixel, and linking that activity to users' ...