Nike search for a footwear partner led him to On, where a reported $50 million investment grew alongside the company’s rapid rise.

Tennis legend Roger Federer made a triumphant return to New York City as stars like Anna Wintour, Savanna Guthrie and more gathered for the US Open exhibition match “Roger Federer: An Icon Returns to New York” at the USTA Billie Jean King National Tennis Center on Aug. 25, 2026.

When I roll up to the flagship of On, the Swiss shoe company, in Manhattan’s Flatiron neighborhood, I find scores of schoolkids queued up outside. Many are holding tennis rackets and tennis balls with the dream of having them signed by the man many call the greatest to ever play the game: Roger Federer.

His final U.S. Open match in 2019 lacked the romantic send-off that fans have come to expect for former champions, as the Swiss exited in the quarterfinals.

Roger Federer's actions at the US Open left one child bawling as the tennis icon prepares to lace up in New York. (contains affiliate links)

The 2026 season hasn’t been kind to Carlos Alcaraz and Jannik Sinner when it comes to injuries. Though both players have enjoyed success on the court, they have also missed key tournaments due to physical setbacks.

Target Darts is at the forefront of the sport's rapid rise, but what's next for the sport, and what is standing in it's way?