Your options for Dry January go well beyond beer, with breweries producing other alcohol-free beverages, and creative NA ...

At its best, a craft beer name sets expectations. It hints at flavor, mood, or occasion. When the beer delivers on that ...

Idaho bar owner Mark Fitzpatrick said his saloon has been flooded with both praise and outrage after a promotion offering "free beer" to anyone who helps Immigration and Customs Enforcement (ICE) ...

I've dreamed of being a creative since I was kid watching ads on our black and white TV. The idea of a career that constantly challenges me to invent, imagine and innovate every single day perfectly ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min What’s a better asset: Sydney ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

The sober comedian celebrates his new role as part-owner and creative director of Years Beer in the brand's first nationwide ad John Mulaney joins Midwestern non-alcoholic beer brand Years as ...

Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism from creative professionals over their execution and the technology’s ...

B9 Beverages had pledged the shares of BTB as collateral for loans and failed to pay the debt. Following this, the lenders took control of The Beer Cafe, which owns 42 pubs across the country The ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...

What does Heineken, the 160-year-old Dutch brewing company, have in common with San Francisco-based tech startup Friend? Both have jumped into a raucous debate over A.I. companionship—using ...

When AI wearable company Friend blanketed New York City with ads last month, there was significant backlash. Many of the company’s ads (which included rage-baiting copy like, “I’ll never bail on our ...