Why Duolingo or other brands looking to revitalize themselves may resort to publicly kill off their own mascots.

Super Bowl LIX is already proving to offer serious star power, with ad spots led by Chris Pratt, Eugene Levy, Michelle Rodriguez and even a When Harry Met Sally reunion with Meg Ryan and Billy Crystal ...

In the 1900s, companies in India turned to fine artists to channel their creativity and give their brand its identity with a ...

Consumers won’t remember most $8m Super Bowl ads, so brands gamble that they will be the ones that stick. Ipsos’s Pedr Howard ...

The true magic of updating a heritage brand lies in the tension of navigating the past, present, and future. Updating a ...

Marketing is an industry of rule-breakers and storytellers. So, we asked members of The Drum Network to spin us a good yarn ...

Tesla saw its profits slump by more than 70% in the final quarter of last year as the firm fell well short of market ...

By Martin Luther King, III, chairman of the board of the Drum Major Institute and author of “What is My Legacy?” The inauguration of the 47th president of the United States coincided with ...

Car manufacturers are known to make changes to their branding, and the supercar company McLaren is no different. Here's how its logo has evolved over the years.

In a report released on January 30, Alexandre Raverdy from Kepler Capital maintained a Hold rating on Brembo SPA (0RPV – Research Report), ...

Still, it remains an iconic brand with some of the most cutting edge TVs out there. It pushes the envelope with its QD-OLED technology, whilst offering some of the brightest and boldest QLED TVs.

Phil Collins was born in London on January 30, 1951. As a young boy, he was already particularly interested in the drums. He was barely five years old and didn't know it yet, but he was already ...