Artur is a copywriter and SEO specialist, as well as a small business owner. In his free time, he loves to play computer games and is glad that he was able to connect his professional career with his ...

When does a style become iconic? Gap told us it'd be celebrating its first ever Hoodie Day, on October 15, for the style's 30th birthday. I wasn't sure the style was ready for a branded holiday. Then ...

Don't miss out on our latest stories. Add PCMag as a preferred source on Google. Some of the most recognizable iconography in tech is set to get an overhaul for the first time since 2018. Microsoft is ...

BMW unveiled the electric iX3 at the Munich Motor Show, with it, the brand introduced its latest Neue Klasse design language. While everyone was distracted because of a different design for the grille ...

Yesterday I highlighted macOS Tahoe’s aggressive behavior of putting nonconforming app icons inside an ugly gray box of shame. The change seems to affect the Mac user experience more than it impacts ...

On today’s developer beta release of macOS Tahoe 26, Apple replaced the old Macintosh HD icon, which depicted an actual hard disk drive, with a new SSD-looking icon. Here’s what it looks like. The old ...

Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the second‑most widely understood term in the world after ...

Updates this week to the Gemini app on Android and iPhone introduce a new app icon that adopts the four Google colors. The new four-color logo takes after every other Google icon. It’s still ...

Since launch, Gemini has had its own distinct blue-purple color palette. Google is now ready to more closely align the Gemini app to the primary brand with a new icon. Back in April, Google updated ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Many businesses use logos and other branding to give themselves a visual identity -- distinguishing them in the eyes of customers. Now, Apple is making it easier for such businesses to share their ...