For years, beauty brands focused on millennials, then pivoted hard toward Gen Z. Now, attention is shifting again. Gen Alpha, ...

Why Two Generations Approach Skincare So Differently Skincare is no longer just about cleansing and moisturizing; it’s a ...

A new era of dating? America’s younger singles are banking on love in more ways than one, as traditional financial expectations may be losing ground. A new survey of 2,000 singles or casual daters, ...

Millennials faced trauma from having a front row seat to diet culture. It seemed like things were changing with Gen Z, but a ...

Members of Generation Z certainly have views and preferences different from previous waves of employees, and with proper ...

The youngest in the workforce are nostalgic for a period they didn't experience. But was it really all that great?

In today's world, people are discussing generational differences extensively, and it's not just about technical skills or work habits. When it comes to emotions and the ability to connect on a deeper ...

Gen Z believes they're living in the worst time in human history. At least, that's how 40% of participants reported feeling in a new study from the students' platform EduBirdie. The survey of 2,000 ...