The Oregon Ducks have partnered with Pathway Sports and Entertainment, a company that is focused on monetizing the name, ...

Now that the 2024 college football season is well in the rear-view mirror, it's easy to look back on some of the more ...

Texas Tech football and Texas Tech basketball have benefited greatly from NIL era. So it should hope House v. NCAA settlement stalls ...

On the one year anniversary of his death (August 10, 1933 – May 14, 2023), today we look back at one of poker’s all-time ...

Georgia Bulldogs football lost out on a five-star defensive lineman recruit due to a better NIL offer from the Texas ...

Blanchard received a three-year deal to stay in Lubbock through 2027 with a total value of $1.575 million, per a source.

THE GOAL GOING into December was to spend $5 million. That was the price tag that Cody Campbell, Texas Tech's billionaire booster and the leader of The Matador Club NIL collective, initially ...

Texas Tech's 43rd Masked Rider authored the new book, which highlights the storied program that goes back more than 90 years.

Geolocation data revealed the messages were being sent from, or very near, a Texas high school, investigators said.

Luis Carrasco: Being from far West Texas, I can’t say I had much of a rooting interest in a football team growing up ...

Ohio State and Texas are in the top-three of Joel Klatt's way-too-early top-10, but there's a surprise team that holds the top spot.