What do bourbon and Formula 1 have in common? A 90-year legacy born in Kentucky. Discover the ritual Jim Beam used to protect his secret recipe-with a Cadillac. Read the full article at Jim Beam Launc ...

Can you guess which bourbon has a Japanese parent company? The answer might surprise you, because it's one of the most ...

Jim Beam’s new “Refresh Your Season” campaign, starring Kenan Thompson, is here to console disappointed football fans everywhere, helping them literally turn lemons into (Jim Beam and) lemonade.

Jim Beam will pause distillation at one of its Kentucky facilities for all of 2026 amid a market slowdown. Bourbon sales are stagnating after years of growth, while inventory has reached historical ...

Jim Beam has enlisted “Saturday Night Live” star Kenan Thompson for a new campaign entitled “Refresh Your Season” designed to help keep things light during the often tense — and for most fans, ...

This Oct. 3, 2012, photo shows the Jim Beam visitors center at its central distillery in Clermont, Ky. Attendance at distilleries along the Kentucky Bourbon Trail surpassed two million in 2022 for the ...